Our Founder

Juliet Peters

Founder's Message

More Than A Lawyer

Many business lawyers are doing what they believe is best for their clients, however, they may not have the experience of working in a business. I do have that experience and it has shaped the way in which I approach issues for my clients.

I know firsthand how difficult it can be to balance running a business, delivering on services or products, and maintaining a positive corporate culture. I created Framework Legal to meet the various and sometimes competing needs that business owners face on a daily basis with practical advice and predictable pricing.

If you were to ask our clients what sets Framework Legal apart from our competition, they would tell you that I take the time to learn the inside of their businesses, I make myself available, and I work as an extension of their team.

If that sounds like the kind of partnership you want with your lawyer, let’s talk. Contact our team today and let’s discuss how Framework Legal can help you scale your business.

Biography

Juliet’s experience is diverse - giving her a unique perspective into the day to day issues facing businesses.

Law is actually a second career having spent her first as a journalist in television news for almost a decade. After completing her JD, cum laude at ASU in 1998, she began her legal career as a civil litigator at a large law firm, tackling complex commercial disputes. She has worked in the public sector supervising 380 lawyers and staff statewide as the Division Chief Counsel for the Child and Family Protection Division of the Attorney General’s Office.

Juliet knows what it is like to work inside a business, gaining her most valuable transactional experience as a Vice President and In-House Counsel for a large Phoenix ice cream franchisor. Juliet not only handled the company’s regulatory disclosures and helped run the legal department, but she also worked with the heads of all of the company’s business units including Human Relations, Real Estate, Marketing, Franchisee Relations and Product Development. She was regularly tapped by C-suite executives to assess and address crisis situations, strategic issues, and help guide interdepartmental business initiatives. 

Legal Experience

Education

Juris Doctor

Arizona State University

Cum Laude

Bachelor of Arts, Journalism

Marquette University

Cum Laude

Community Engagement

Juliet is an active member of the community and participates in many different community projects and institutions. Her experience as the Division Chief of the Arizona Child and Family Protection Division led her to join the non-profit Prevent Child Abuse Arizona, of which she is the former President of the Board.

She is also part of the appointed FIRST Commission, which is working to improve kinship foster care, and is a member of the board of Women at the Top, an entrepreneurial members group. 

Formerly, Juliet was a founding member of the O’Connor House Domestic Violence Committee project. This organization helped establish the Diane Halle Center for Family Violence at ASU. Juliet has also spent almost a decade as part of the executive board of the Maricopa Chapter of the Arizona Women Lawyers’ Association (AWLA) and became its President in 2005. She also maintains membership in the Arizona Small Business Association. 

Ready To Take The Next Step?

Testimonials

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"I am the owner of a small business that operates in the Phoenix area. We ran into an issue with a bad player who was attempting to use their deep pockets to squeeze us in an unethical way. We did not have the money or the expertise to fight them in court. We hired Framework Legal to give us the assistance we needed. Juliet and her team did a masterful job of using their knowledge to protect our interests. I heartily recommend Framework Legal!"
Edward
Former Client

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"Working with Juliet over the past few years has taught me that as you become more successful and your business becomes more complex, all you really have to do is think things through, do what’s right and it will all work out. Juliet’s knowledge of small business law is incomparable. She has helped us with several very different matters and guided us with intelligence, tenacity and compassion. I cannot overstate the value of connectedness, and Juliet’s network of sources and experts (“oh, we should talk to so-and-so”) delivers benefits far beyond the words written in a contract and hours devoted to a resolution."Richard S.
ARQ Wealth Advisors, LLC

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"Selling a business doesn’t happen overnight. It took us four years, starting with our commitment to, in Juliet’s words, get our “house in order.” Juliet was a true advocate, previewing, listening, and counseling us through the journey week by week. She is steady, thorough and no-nonsense direct, which relates directly to her stewardship of your money. At one point when a counter offer didn’t take, we were so done, more than ready to accept a less than stellar offer. She talked us down and assured us that we could do better. And we did, just xxx later. She was clearly working in our best interest. Juliet is the rare attorney who has no ego. At one point, we brought in a friend who works in real estate law to provide additional expertise. Anyone else in Juliet’s position would have taken offense, and would have been territorial. But Juliet clearly enjoyed the collaborative process and the opportunity to exchange knowledge. Just as important as her legal process and approach, is the passion and joy – and humor -- she brings to her work."Lynn B.
Seller of high-end storage and delivery service business

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"My experience with Framework surpasses that of the big corporate firms I’ve worked with during my 35 years as a business owner. It’s not just Juliet’s expert counsel that sets her apart. It’s also the fact that I can call her any time of the day and she either answers the phone herself or calls me back ASAP. That’s really terrific. She knows my anxiety level is likely through the roof and the value and comfort her immediate attention provides. She has taught me to pick my battles in situations that are adversarial and to step back to allow her to guide me through all the if/then scenarios. Knowing that she has a network of legal resources close at hand is a tremendous asset. If I had to pick one word to describe how I feel working with Juliet, it would be “safe”… there’s no question my issues are going to be resolved expediently after all avenues have been thoroughly explored. I trust her. You couldn’t ask for a better advocate."Susan B.
Business Solutions for Women Business Owners

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"Framework Legal has been fantastically flexible in supporting us as we've grown. As a small company, Juliet and her team were able to scale up and down the time they devoted to our work as we had sudden needs for work. They've also considered from day one what the long term impacts of new projects or documents would be on the company - something that I have rarely seen."Turner B.
Current Client

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"I had the pleasure of working with Juliet pre and post final sale of my business. Upon our first initial conversation we did a much deeper dive into due diligence and transaction details that I had experienced with other firms I had interviewed. Throughout the process we encountered, tough negotiations, poor communication from opposing counsel, uncomfortable questions and deal fatigue, Juliet was a step ahead through all these stepping stones of transaction. Ultimately, we ended up with the deal structure we had aimed for in the beginning, and I’m pleased to have worked with Juliet and I would recommend her to other business owners getting ready to take this step."Jamie R.
Former Business Owner

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"Juliet was such an asset during the process of selling my 2 franchises. She helped me along the way and wrapped everything up in a timely manner. She was always available and even contacted the franchisor when they tried to strong arm me and resolved the situation. Highly recommend."Sandy F.
Seller of 2 Franchises

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"Framework has been our outside counsel for our franchise businesses for 7 years. They’ve assisted us with a multitude of business issues both large and small, and are always quick to respond. If they don’t have the specialized expertise for the issue at hand, they have a network of attorneys they work with who do. Juliet takes the time to really listen and understand the matter before forming her recommendations. And when providing direction, it’s a conversation, weighing out pros and cons to consider, rather than a one-way directive. I have always felt like Juliet was part of our executive team and been extremely satisfied with the guidance she has provided over the years."Traci S.
Current Client